[PROCESS PAGE]
CATEGORY
CAMPAIGN STRATEGY, SOCIAL MEDIA
DELIVERABLES
CAMPAIGN VIDEO, SOCIAL MEDIA COLLATERALS
TOOLS
AFTER EFFECTS, FIGMA, PHOTOSHOP
TIMELINE
4 WEEKS
Create awareness without diluting the seriousness of the subject, while avoiding guilt or blame.
Use a humorous shift in perspective to inspire a fresh, empathetic point of view.
A social media campaign built around one primary video and supporting collaterals, unified by the same core philosophy.
The campaign is launched through a central video asset featuring animals reviewing tourist behavior through voiceovers. This serves as the primary narrative device to communicate the campaign’s core idea.
A series of social media posts expands on the core idea through short, visually driven content such as animal “review cards” and scenario-based narratives.
The campaign integrates interactive elements to actively involve the audience and deepen engagement.
