DISCONNECT MADISON
Disconnect Madison is a local initiative based in Madison, Wisconsin encouraging mindful tech use, digital balance, and real-world connection.
CATEGORY
BRAND STRATEGY & PRINT DESIGN
DELIVERABLES
BRAND STRATEGY, VISUAL IDENTITY, PRINT COLLATERALS, SOCIAL MEDIA
TOOLS
FIGMA, ILLUSTRATOR
TIMELINE
10 WEEKS
Info
Disconnect Madison is a social impact initiative that encourages people to disconnect from their screens and reconnect with the world around them. By developing the brand strategy and visual identity system, and extending them across print collateral and social media, I worked closely with the founder to shape a thoughtful and approachable identity that transforms digital wellness into a tangible, community-driven movement.
Challenge:
Design an identity that encourages behavioural change without relying on fear, urgency, or shame.
Communicate research-backed credibility while remaining warm, optimistic, and approachable.
